There’s a lot of talk about self-care these days, but it often comes with mixed messages. On one hand, we’re told to embrace our natural selves and reject unrealistic beauty standards. On the other hand, it’s clear that the way we present ourselves impacts how we feel and how others perceive us. So, where’s the balance? Is investing in our looks just vanity, or is it actually an act of self-respect and empowerment?
As a Muslim woman who wears the hijab, I’ve thought about this a lot. Some people assume that modesty means you don’t care about how you look, but that’s far from the truth. Looking after yourself isn’t about impressing others; it’s about taking pride in who you are.
The Link Between Looks and Self-Worth
Recently, I went through a phase where I barely made an effort with my appearance. I stayed home a lot, wore whatever was comfortable, and honestly, I felt a bit off. Then one day, I decided to take my time—had a proper shower, did my skincare, dressed in something that made me feel good—and I felt an instant shift. It reminded me of something important: investing in your looks can have a huge impact on how you feel inside.
Taking care of yourself is a reflection of how much you value yourself. It’s not about meeting unrealistic beauty ideals or striving for perfection. It’s about making an effort for yourself, because you deserve it.
A Holistic Approach to Investing In Your Looks
Investing in your looks isn’t just about looking good on the outside. What you do on the inside affects how you appear on the outside. Here are a few simple ways to do that:
- Skincare and Grooming – A good skincare routine isn’t just about beauty; it’s self-care. Taking a few minutes to nourish your skin can make you feel fresh and confident.
- Dressing with Intention – Wearing clothes that fit well and make you feel good is a form of self-expression. Modesty and style aren’t opposites—you can dress elegantly while staying true to your values.
- Physical Health – Moving your body, eating well, and staying hydrated all contribute to your overall energy and self-esteem.
- Mental and Emotional Self-Care – How you talk to yourself matters just as much as how you look after yourself. Journaling, reading, and surrounding yourself with positive influences all play a part. When you’re mentally drained or low, it shows on the outside and how you look as a whole.
- Getting Close To God- When you spend time to get close to God, this brightness appears on your face and gives you this beautiful glow.
Investing In Your Looks Isn’t About Seeking Approval
One of the biggest misconceptions about investing in your looks is that it’s about seeking validation from others. But true self-care isn’t about that at all—it’s about how you feel in your own skin. It’s about looking in the mirror and feeling good, whether or not anyone else sees you.
A great perspective on this comes from Awwlexis in her video Why Looks Matter, where she talks about how honouring your appearance is a way of honouring your body and nurturing your feminine energy. When you care for yourself, you align with your natural confidence and strength.
For those of us who wear the hijab, this is especially significant. The hijab isn’t about hiding beauty out of shame; it’s about dignity and self-respect. Taking care of ourselves beneath the hijab is just as important—because beauty isn’t just about what others see, it’s about how we honour ourselves.
Final Thoughts: A Commitment to Yourself
Investing in your looks isn’t about vanity; it’s about self-respect. When you take the time to look after yourself, you reinforce your own worth and cultivate a positive mindset.
If you’re feeling disconnected from self-care, ask yourself: Am I treating myself with the love and attention I deserve? No one else can do it for you—you have to prioritise yourself.
And if you need support on your journey of self-development, I offer one-on-one coaching to help you rediscover confidence and well-being while staying true to your values.
So, here’s your reminder: You are worthy of care, love, and investment. Prioritise yourself, and watch how your confidence flourishes.